Partners:
Bio:
Tracey “The Safety Lady” Hawkins is the nation’s top real estate safety and generative AI cybersecurity expert, serving the industry since 1995. She speaks on stages throughout the U.S, for conferences and educational trainings. Her insights have been featured on CNNNews.com, ABCNews.com, Essence Magazine, The Today Show, The Boston Globe, The Washington Post, and the Des Moines Register, along with local FOX, NBC, CBS, and ABC affiliates. Host of the award-winning podcast "Drive With NAR: The Safety Series", she writes for REALTOR® Magazine, Inman, RISMedia, and The Close, reaching thousands of agents annually with safety and cybersecurity strategies.
Training accomplishments:
Taught generative AI to teenages for WeCodeKC, gen AI scams and frauds to senior citizens, gen AI cybersecurity for the Raymore-Peculiar School District, and more.
Tracey did a whirlwind of 23-25 appearances and programs (virtual and in-person) during September's Real Estate Safety Month in 2 1/2 weeks! PLUS... Other appearances and events!
She was selected to speak for the National Association of REALTORS(R), the 1.5 million member trade organization's, national conference in 2021, 2022, 2023, and 2024. She spoke for the Triple Play conference, in NJ, Sell-abration, in Las Vegas, and more.
"Tracey, the Safety Lady" Hawkins founded Safety and Security Source, LLC in 1995.
She is a former agent and leading international real estate safety and security expert (U.S. and Canada). She's a master content creator who has written and teaches 12 highly-rated interactive safety classes. She teaches agents to stay safe and build their businesses by protecting the consumer. She teaches brokerages how to reduce liability. Plus,safety marketing handouts. No one else is teaching the way to increase the bottom line.
Popular topics and keynotes are:
1. Safety Technology to Protect Agents and Consumers
2. Protecting Against Artificial Intelligence and Deepfake Dangers in Real Estate
3. Preventing Cybercrimes Against Agents and Consumers.
4. Why Nextdoor is the perfect social media for lead gen, e-farming, staying safe, being a hyperlocal agent, and being a good neighbor.
5. How to Establish a Strong Safety and Security Culture in the Real Estate Industry
Past events:
Past events:
Include NAR NXT in 2021 and 2022
Triple Play
realtor.com
NARPM
The Real Estate Summit
WomanUp,
Women Who AI
And numerous association and board events nationwide.
I speak in person, virtually, and for hybrid events. I am a former agent and have been speaking for 28 years. I am creating content for CREA, the Canadian Real Estate Association, and working with companies/organizations like HomeSmart, Realogy, WCR, RRC, NAREB, and real estate companies.
With a topic as serious as safety and security, a speaker's expertise in the real estate industry should be non-negotiable. As a former agent, I understand that agents invest time in business-building programs with a strong call to action and actionable steps to work safely, protect the consumer, increase profits, reduce liability, and increase morale, recruitment, and retention.
"I am determined to increase the safety and security culture in the real estate industry and end preventable crimes."
Work with a safety and security product specialist.
- Police academy training in OC/pepper spray
- Knowledge to discuss other safety products and options
- Compare what's on the market, how the products work, and how they can solve safety and security concerns
Let Safety and Security Source be your resource for safety and security products!
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